Tuesday, 10 February 2015

If you haven’t done so already, now’s the time to go mobile with your business.

It has been becoming increasingly important to have a mobile-friendly website, but the introduction of Google’s new labelling system has made this even more urgent for your business.

Google has been rolling out the new labelling since the end of November. Websites appearing through its searches will now have been tested for their suitability for mobile devices and if they pass, will carry the tag: “Mobile-friendly – This is an example of a website that is well designed for mobile devices.”

Google explains: “Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content?

“We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”

To be mobile-friendly, your site needs to avoid software that is not common on mobile devices, such as flash; use text that is easy to read on a small screen, have content that can be viewed on the mobile screen without scrolling and have space between links to avoid users clicking on the wrong ones.

You can test your own website on Google’s test page: https://www.google.com/webmasters/tools/mobile-friendly/

With smartphones becoming an increasingly popular way of accessing the web, not earning this “mobile friendly” label will inevitably be a disadvantage for businesses.