The importance of having a good online presence is getting more and more marked as the years go by. Continue reading “Don’t underestimate the power of mobile”
With your business represented on so many different platforms these days, the company logo has become even more important. Continue reading “How important is your company logo?”
Do you remember the days when Facebook was just a social playground – somewhere for friends just to catch up and chat? Continue reading “How to use Facebook for business”
As a digital marketing expert, I often hear business owners apologise for their lack of knowledge when it comes to websites and social media. Continue reading “There’s no shame in asking for help”
What are your normal business hours? The answer (if you are online) is 24 hours. Continue reading “Your working day is never over”
Searching is a science.
Have you ever thought about how many different ways there are to search for a business?
For example, if you were needing your boiler replaced, you might search for plumber in…plus the name of your home town or village. But someone else might do a slightly different search. For example: boiler engineer…plus the name of your county. Another person might search for good value boiler replacement etc etc…
Have you ever thought in great detail about the different ways in which people search for your business online? Take a stroll around your workplace when you get time and ask a few members of staff – the chances are, there will be a big variety of different ways.
Running an ad campaign on the internet needs to take all these different search variables and more into account in order for it to be effective. Are people likely to buy your product as a gift for their mum? A birthday present? A Christmas present? All these things need to be thought of.
Internet search experts make it their job to know how people search differently so unless you want to spend a great deal of time researching it yourself, it’s probably a good idea to get experts on board.
If you look online for tips on how to get your business or adverts picked up by search engines, you will find reams and reams of answers, plus lots of other people asking the same question.
So think carefully about getting experts on board – after all, if you are going to pay for adverts and or a website, it’s worth doing it right.
If you need help contact Infoserve, a specialist in Pay Per Click advertising.
Your website and social media presence are like ongoing marketing campaigns. Continue reading “Stats matter”
Good news for small businesses – Google Maps’ latest list option gives your customers even more opportunity to share their favourite places. Continue reading “Google lists could boost business”
Small and medium sized businesses in Japan really know how to use Twitter to their advantage. Continue reading “Tokyo’s top Twitter tips”
Are you feeling unloved? What’s wrong? You did what you were supposed to and got your business Facebook page and Twitter account up and running, but nobody is following you and ‘likes’ are something you can only dream of… Continue reading “How to make friends in the playground of social media”