Black Friday Frenzy

Thursday, 19 November 2015

The fourth week of November marks the start of the busiest shopping period of the year with two days in particular causing the most fuss – Black Friday and Cyber Monday. On these two days, the big names in retail such as Argos, Amazon and eBay, cut prices on many popular products, causing a rise in demand and an eagerness to snap up the best deals. Continue reading “Black Friday Frenzy”

Digital Marketing Christmas Special

Tuesday, 17 November 2015

Unsurprisingly, 2015 is set to be the biggest year so far for retailers when it comes to using digital marketing to sell their brand and/or products. Digital marketing has evolved a great deal over the past year and this means it’s important to apply new techniques and strategies in order to maximise effective promotion, and ultimately maximise sales.  Continue reading “Digital Marketing Christmas Special”