Black Friday Frenzy

Thursday, 19 November 2015

The fourth week of November marks the start of the busiest shopping period of the year with two days in particular causing the most fuss – Black Friday and Cyber Monday. On these two days, the big names in retail such as Argos, Amazon and eBay, cut prices on many popular products, causing a rise in demand and an eagerness to snap up the best deals. Continue reading “Black Friday Frenzy”

Digital Marketing Christmas Special

Tuesday, 17 November 2015

Unsurprisingly, 2015 is set to be the biggest year so far for retailers when it comes to using digital marketing to sell their brand and/or products. Digital marketing has evolved a great deal over the past year and this means it’s important to apply new techniques and strategies in order to maximise effective promotion, and ultimately maximise sales.  Continue reading “Digital Marketing Christmas Special”

Smartwatches and email marketing

Tuesday, 14 July 2015

Do you wear a watch? If not, that could about to change. Although initial designs have been around for a few years now, it’s only in recent months that we’ve seen the explosion of the smartwatch in the UK and around 15 million Apple Watches are predicted to be sold this year. It seems it’s now not so much a desire to own a Rolex, but instead a watch that will put people in control of their life, as well as their time keeping. With numerous companies set to release smartwatches in the coming months, what impact do we expect these gadgets to have on the world of email marketing?


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