It’s New Year’s resolution time

Wednesday, 8 January 2014

We all know we should be eating less rubbish, going to the gym more, drinking less alcohol etc, but what New Year’s resolutions should we be making in the workplace.

In terms of our marketing goals, there are plenty of predictions out there concerning trends for 2014, but one that sticks out is content, content, content (okay that’s three).

Most online marketing experts agree that businesses will need to fine-tune their content this year to make the most of their social media and online presence.

Content needs to be relevant to what audiences are really searching for online. It won’t just be about keywords, but about what useful and interesting information you are actually providing.

It’s not all about the words though. Visual content is said to be gaining more influence. So making sure your content looks great is going to be important as well.

Mobile phones will also of course be increasingly important in people’s lives in 2014. This means your website and its content need to translate well onto a mobile or tablet screen. Strong use of social media is also another way of reaching your audiences via their mobile devices.

Granted, that’s a lot to think about all in one go, especially when you are going through your paces on the running machine and drinking a smoothie at the same time!

But don’t forget, experts at Infoserve can provide all the help you need to get your online presence in order for 2014.

http://www.marketingtechblog.com/digital-marketing-predictions-2014/

http://www.huffingtonpost.com/andrew-cherwenka/expert-marketing-predicti_b_4542837.html

http://www.dailydealmedia.com/2014-digital-marketing-994trends/

http://www.clickz.com/clickz/column/2320639/top-search-marketing-trends-of-2014

One week window to help your business shine

Thursday, 24 October 2013

What use is a website that doesn’t do its job? To get the full potential from your online presence, you need to make the right impression within seconds.

Your website should draw customers in, engage, grab attention, strengthen your brand and lead to real profits.

Professional designers at Infoserve know just how to do all those things at once and can produce a website for you that really delivers for just £499. This offer is only available for one more week, so don’t allow your business to lose out.

The £499 website design service means you can get a bigger return for your business for even less investment, but only if ordered before October 31.

A well designed website will reflect the uniqueness of your business, increase traffic, generate revenue through e-commerce, improve brand awareness and generate leads.

For just £499 you will get a professionally designed three-page website with images, SEO copy writing, a content management system, domain registration and 12 months’ hosting.

Other optional extras available on your bespoke website include booking forms, additional pages, availability, calendars, social media feeds, special offers and galleries.

So if your website is out of date, hard to navigate, unappealing, unengaging or fails to reflect your business, or if you still have to create an online platform, this package will ensure you get the solution you need.

Infoserve’s designers have been helping businesses for 14 years and know how to make your website work for you.

Call FREE on 0800 089 0869 to order your bespoke website solution before October 31.  Take a look at some of the bespoke websites Infoserve has produced for clients here.

Embrace social media in the run-up to Christmas

Thursday, 24 October 2013

Social media should be an integral part of any marketing or pr strategy and the run-up to Christmas is the ideal time to fully embrace social networking to attract, encourage and make sales.

social media at Christmas

Statistics for social networking in the UK highlight that no business can afford to ignore social media, or does so at its peril.

Figures from the Office for National Statistics and Eurostat released earlier this year revealed that the number of adults accessing the Internet every day in Great Britain more than doubled between 2006 and 2012: from 16 million to 33 million.

One of the most significant changes in the way in which individuals communicate over the Internet is a recent growth in social networking.  In 2012, almost half of all adults (48%) used social networking sites such as Twitter and Facebook.

It’s worth noting that although the use of social networking is lower among the older population, its use is not exclusive to younger age groups.  In 2012, 62% of adults aged 35 to 44, and 40% of adults aged 45 to 54 used social networks to communicate online.

Any business wanting to reach and influence today’s public, needs to be using social media.

In the run-up to Christmas you can let your creative juices flow and create an innovative, fun social media campaign.  Always remember to focus on the aims of any social media: to increase your fan base, drive traffic to your website, promote and build brand awareness, build your email or mailing list, gather data, or drive those Christmas sales.

You could create a Count Down to Christmas Advent Calendar on your Facebook page, which offers the opportunity to give away a new product, discount code or interesting fact each day.  This is a great way to encourage repeat visits, encourage sharing and reinforce your brand.  You can expect lots of new likes and an increase in engagement.

Another idea is a Christmas photography and/or video competition.  People are usually in festive mood and happy to get involved in a competition like this, which can create a viral effect.  All you need to do is invite people to upload pictures or videos and other users to vote on the entries.

You could choose a theme such as ‘Best Christmas Song’ for video or perhaps ‘Best Decorated Christmas Tree’ or ‘Most Creative Snowman’ for photograph.

It’s time to get your Santa hat on and start thinking of ideas to promote your business through social media this Christmas.

If you would like some help with your social media now and over the festive period, get in touch with Infoserve.  We offer a package that includes bespoke Facebook, Twitter, YouTube and Google+ pages that will bring you close to your customers and potential new customers.  Find out more about Infoserve’s social media packages here.

It pays to get the basics right with your online marketing strategy

Tuesday, 1 October 2013

It is important that you invest in online marketing to take your business forward and there are a few good basic practices that you should use to help maximise results. Continue reading “It pays to get the basics right with your online marketing strategy”

Hit the back of the net for your business with football club advertising at 50% off

Thursday, 22 August 2013

As well as local newspapers, there is one other place that gives a real sense of community spirit, be it in the smallest town in the UK or the cities. That is its football team. You can be rest assured the heart is always there.

And with fans and followers from across the community, what better way to get to those people as a business than through your local football club? To celebrate the new season, we are offering the chance of doing just that – at up to 50 per cent off the original cost – for all firms on a first-come-first-serve basis.

In this offer you can invest in your company by advertising on your local club’s website via the official business finder. Not only will you guarantee that the very people you want as customers will see your name, you will also be affiliated with a trusted and known hub in the district.

This unique opportunity will allow your business to be seen 24 hours a day, seven days a week, as well as giving you a head start on your rivals as being the first to use the medium to spread the word.

If there’s one thing that is guaranteed, it is that sports fans will follow their clubs no matter what, and football clubs amass a huge 5.7 million unique users on their websites each month collectively. Almost 40 per cent of those are managers or professionals, giving you a direct access to people who could boost your business immediately.

Our offer is booking up quickly, so get in touch to get your 50 per cent deal for the remaining places.