5 new ways to make the most of Twitter in business marketing

Wednesday, 29 June 2016

We all know that tweeting and retweeting frequently is key when using Twitter as a business, and that hashtags are important when it comes to maximising the effectiveness of tweets, as are twitter handles, photos or images, and making sure you get your point across clearly using just 140 characters. But as with all the other social networks, Twitter is constantly evolving. So what else should we know about when it comes to using it to market your business effectively? Continue reading “5 new ways to make the most of Twitter in business marketing”

Twitter Tips

Wednesday, 21 October 2015

With its ability to reach people fast, directly and frequently, Twitter is no doubt worth investing in as a key part of a company’s digital marketing strategy. For smaller companies, it’s simple enough to tag it onto the day’s responsibilities for a media savvy team member, therefore enabling effective marketing at no extra cost. For larger companies, it’s well worth investing in an individual that can take Twitter and run with it, most likely in tandem with other social media sites such as Facebook and Instagram.

Whilst Twitter is simple, and generally easy to get the hang of, there’s using it, and then there’s using it effectively. Here we offer some top tips for making the most of Twitter in marketing your company.

1. Always use images when posting on Twitter. A post with an image is much more likely to get higher engagement than one that simply has a text message. Perhaps spend money on custom graphics – images unique to your brand will get more engagement than stock photos and enable you to show unique elements of your brand’s personality. To go one step better, invest in video content. There is no doubt that videos tend to get the highest engagement from followers. Views, favourites and re tweets all help widen your brand’s exposure on Twitter.

2. Limit your tweets to 100 characters. This frees up spare characters for people to share your tweets with comments or @tags

3. Follow competitors. If only to see what they’re posting and keep an eye on the engagement they get from different types of posts at different times of day. Test similar content to see whether it works for your brand.

4. Post regularly. The more your followers see from you, the more they will build trust and engagement. Don’t spam them though – make sure content is interesting or informative. Ensuring your brand appears regularly in your followers’ feeds will help keep it fresh in their thoughts.

5. Use hashtags strategically. Don’t make up hashtags – research those that are trending. Really big brands might be able to establish new ones, but for everyone else it is more beneficial to follow and engage with existing trends.

6. Pay to promote your brand. A little goes a long way when you spend money on promoting your brand on Twitter. You can tailor your promotion very specifically depending on the countries you want to target, the type of engagement you’re looking for, and how much you’re willing to spend on a daily or maximum total budget.

These are just six tips on Twitter best practice, but hopefully there’s something there for everyone to take away and try. One thing’s for sure, if at first you don’t succeed, try and try again (when it comes to Twitter, practice makes perfect)!

The power of Twitter

Thursday, 22 May 2014

The increasing power of social media in our society was demonstrated perfectly this week.

A story by the BBC explained how a train passenger posted a tweet complaining about the heating being turned off during her journey.

Much to her surprise, the train operators promptly picked up her complaint and arranged to have the heating switched back on immediately so she could be warm for the rest of her journey.

This story is a perfect example of how social media enables companies to form a closer relationship with their customers than ever before.

In this case, the interaction may have started off as a negative comment, but it allowed the train operator to respond promptly and resolve the situation – leaving it in a positive light.

If your customers do have a gripe, you would much rather hear about it and hopefully fix the issue, than leave them to go away unhappy and grumbling to scores of other potential customers without you knowing a thing about it.

Use social media to encourage as much interaction as you can between yourselves and your customers. Allow them to feel close to you and able to comment (in both positive and negative ways) about the services or products you offer. Customer feedback is a great way for you to continually improve, and social media outlets such as Twitter, Facebook and Google + have made this easier than ever.

Jo Causon, chief executive of the Institute of Customer Service, told the BBC: “One of the key things that we’re seeing in the changing world we’re all living in is that we want to have better dialogue, not just monologue, with our organisations.”