What is the new Facebook?

Thursday, 29 January 2015

Facebook, Twitter, You Tube and Instagram seem to have achieved global domination but they shouldn’t be taking their popularity for granted. There are a number of up-and-coming social media apps that are set to storm into the social stratosphere in the near future.  So while most people now have a Twitter, Facebook and Linkedin account, where else should we be investing our time in order to keep up with the ever-growing digital world?

Continue reading “What is the new Facebook?”

Let your followers do the talking

Tuesday, 27 January 2015

Imagine you were walking down the street wondering where to meet a friend for dinner that evening. You see a bus with an advert for a restaurant on its side, a billboard promoting another possible venue and you are handed a flier for a third. All three boast of their excellence, great prices, fantastic atmosphere and delicious menus. Then, as you continue to stroll and ponder, you bump into someone you know. You mention your dilemma and they recommend a fourth restaurant, with similar glowing reports to the adverts you have already seen. So, which restaurant do you choose? I know which one I would go for, the recommendation by the friend every time – and that is why giving people the option to share your business and messages is so important. Continue reading “Let your followers do the talking”

There’s a dot explosion on the way

Tuesday, 9 December 2014

There’s a big change on the online horizon, and this one’s really worth knowing about.

If you are involved in any kind of online marketing for your business, you will need to have an understanding of what has been dubbed: The Dot BigBang.

Put simply, this is an explosion of new domains on the internet (the bit after the dot).

In the olden days, it was always .com or .uk. In more recent times, we have also had .org, .net, .gov and so on.

However, over 1,000 new names (known as gTLDs or generic top-level domains) are set to be released over the next three years.

So, what does this mean for your company? Well, there are ways you can benefit. Your brand can buy up relevant names to reinforce your image or presence online. So your brand name would be followed by something like .plumbing or .London.

As well as making your image stronger and easier to remember, this can also help with your search results.

There are pitfalls to look out for, however. Others may register domains in your name – in order to either discredit your brand online or to take advantage of your reputation.

In theory, a competitor or dissatisfied customer could register a domain using your brand name followed by .rubbish, for example. Or, your brand name could be used to sell imitations of your goods, using your brand name followed by .cheap.

This really is just a quick look at what is a complex issue, but demonstrates just how important it is to keep abreast of the constant rule changes online.

For more help and advice with your online presence and branding, speak to an Infoserve expert.



The big issue with net neutrality

Tuesday, 18 November 2014

Barrack Obama has called on US regulators to impose ‘the strongest possible rules’ to protect net neutrality. The American president has stated that an open, neutral internet is key to innovation and free thought in the modern era and that the FCC needs to legislate to protect it against being stifled by companies. However his opponents have argued that having an unregulated internet where prioritised content is available is key to innovation and the FCC legislation itself would stifle freedom on the internet. With these identical arguments coming from both sides of the debate, one might be forgiven for wondering what is actually at stake here.

Net neutrality is the idea that all content on the internet is equal. The main idea is that service providers and telecommunications companies have no right to pick out preferred sites or services and transfer data from them to users or customers faster than they might do for other sites. This is the way that the internet has traditionally worked since its creation. It is seen by its supporters as an important way of providing a flat playing field for businesses, innovators and political thinkers. However, those who oppose net neutrality believe that the idea limits the power of service providers and telecommunications companies too much, cutting into their earning potential. Both of these viewpoints have truth to them: Net neutrality has been proven to create an unprecedented flat playing field where communications are concerned, however flat playing fields always limit the advantages and earning potential of big business.

These are the facts behind the arguments.