The importance of having a good online presence is getting more and more marked as the years go by.
With our world becoming more technologically minded, businesses need to adapt to this change and go where their customers are.
And now, with mobile phones being so adept at accessing the Internet, consumers are starting to shop online using their smartphones rather than desktop computers.
The shift has been so dramatic that half of people use Google through phones now, as opposed to desktop or tablet, and that change is expected to continue.
This is why Google intends to launch a mobile-first index, which rewards mobile-friendly websites with their rankings.
The search engine says it does not want to penalise non-mobile-friendly sites, which is why there is a lot of work for them to accomplish if they want to begin this new model.
It means that businesses need to really consider their online presence more than ever, and certainly how it appears on mobile devices.
Infoserve can help in this regard.
We design websites with desktop, tablet and mobile in mind. This means that we can optimise the appearance of your site on each platform so that your business looks great no matter how people try to view your site.
This new index doesn’t look set to be introduced until 2018 at the earliest.
As you can imagine, Google has quite a bit of work to do to get ready for what could be a massive change.
But the benefit for small and medium businesses is that this gives you plenty of time to really think about your online presence, and how you are going to make it work for you in the future.
Change is inevitable for any business and in any walk of life. Change is going to happen soon in the world of mobile search.