Social media should be an integral part of any marketing or pr strategy and the run-up to Christmas is the ideal time to fully embrace social networking to attract, encourage and make sales.

social media at Christmas

Statistics for social networking in the UK highlight that no business can afford to ignore social media, or does so at its peril.

Figures from the Office for National Statistics and Eurostat released earlier this year revealed that the number of adults accessing the Internet every day in Great Britain more than doubled between 2006 and 2012: from 16 million to 33 million.

One of the most significant changes in the way in which individuals communicate over the Internet is a recent growth in social networking.  In 2012, almost half of all adults (48%) used social networking sites such as Twitter and Facebook.

It’s worth noting that although the use of social networking is lower among the older population, its use is not exclusive to younger age groups.  In 2012, 62% of adults aged 35 to 44, and 40% of adults aged 45 to 54 used social networks to communicate online.

Any business wanting to reach and influence today’s public, needs to be using social media.

In the run-up to Christmas you can let your creative juices flow and create an innovative, fun social media campaign.  Always remember to focus on the aims of any social media: to increase your fan base, drive traffic to your website, promote and build brand awareness, build your email or mailing list, gather data, or drive those Christmas sales.

You could create a Count Down to Christmas Advent Calendar on your Facebook page, which offers the opportunity to give away a new product, discount code or interesting fact each day.  This is a great way to encourage repeat visits, encourage sharing and reinforce your brand.  You can expect lots of new likes and an increase in engagement.

Another idea is a Christmas photography and/or video competition.  People are usually in festive mood and happy to get involved in a competition like this, which can create a viral effect.  All you need to do is invite people to upload pictures or videos and other users to vote on the entries.

You could choose a theme such as ‘Best Christmas Song’ for video or perhaps ‘Best Decorated Christmas Tree’ or ‘Most Creative Snowman’ for photograph.

It’s time to get your Santa hat on and start thinking of ideas to promote your business through social media this Christmas.

If you would like some help with your social media now and over the festive period, get in touch with Infoserve.  We offer a package that includes bespoke Facebook, Twitter, YouTube and Google+ pages that will bring you close to your customers and potential new customers.  Find out more about Infoserve’s social media packages here.