With your business represented on so many different platforms these days, the company logo has become even more important.
If you are a smart online business, your customers will be able to find you via your website, Facebook page, Twitter, Google + and so on. They will also be able to find you via your premises and possibly through company vehicles, leaflets, adverts in the local newspaper and so on. It’s your company logo that ties all these together and ensures you are easily recognisable in all of these places.
It may be tempting to use pictures of your products or perhaps even your own smiling face in some of these places, but the logo should always come first. Your company logo should be your main image/thumbnail in all of your online platforms.
So what does your company logo say about you? Is it easily recognisable? Do the colours tie in with all your other company branding online and elsewhere?
A good company logo can be really simple and yet instantly associated with your brand – examples include the Nike tick, the Apple apple, the McDonald’s m arches and so on.
If you’re thinking of redesigning your website (or getting a website for the first time) this can be a good time to get a company logo professionally designed. By having your logo and branding created together, you can ensure consistency and a strong identity for your business.
When customers see your website, social media, High Street shop or sign, they should know instantly that it’s you.