Infoserve Group PLC
Bringing Business to You
Archived News - April 2007
Infoserve deal with Yahoo!
April 2007
Infoserve Group has announced the successful completion of an agreement with Yahoo! for a multi-year exclusive term to sell local featured listings on Yahoo! Local's UK web pages.
Under the agreement, Infoserve will become the official Yahoo! Local advertising sales partner for the UK, and will sell featured listings to local businesses on a fixed price/fixed term basis that will appear as links on Yahoo! Local results pages.
Advertising revenues will be split between Infoserve and Yahoo!
These sponsored display links will allow businesses to advertise their goods and services in the areas in which they operate.
Resturants Found with EatSomewhere
April 2007
Eaterie and restaurant owners are being offered the chance to link into the re-launched and revamped Eatsomewhere.co.uk, one of the most comprehensive eating out directories in the UK.
“Studies show that 59% of people using the internet and searching locally are looking for somewhere to eat,” explained Eatsomewhere's product manager Bev Freeman. “This is one trend restaurant owners simply can not ignore.”
Some 30,000 restaurants, cafés and pubs are already listed on the site, which is powered by Infoserve, a specialist in sector specific and local search technology.
The site, which attracted 99,000 hits in February this year, is fully searchable by location, and results clearly mark restaurant type. An added feature also provides customers with a fast free way to book online.
All businesses automatically receive a free listing, but can pay to enhance their presence and add a single page website known as a spotlight page.
This provides consumers with detailed information such as opening times, price range and house specialties. It also allows owners to update information themselves to include seasonal menus, details of events and special offers.
Bev continued: “The kind of details provided on the spotlight page are exactly what people want to know and will encourage them to click through to a restaurant's own website. Alternatively, for those establishments who don't have a site it provides vital web presence and boosts profile.”
The site's online booking service is provided in conjunction with global online, real-time booking network Live Bookings. Once a restaurant activates the service on eatsomewhere.co.uk, they are also automatically included on Live Bookings' network of sites including lastminute.com, sugarvine.com, The Daily Telegraph and cityvisitor.co.uk.
Bev said: “Eatsomewhere.co.uk offers a complete online promotional package that will more than pay for itself after a couple of bookings. With the summer tourist season fast approaching it's a great time for businesses to think about ramping up their web presence and promoting themselves to people keen to find their ideal restaurant before they visit.”
Prices for enhanced listings start from £249 a year, for more information or to sign up to Eatsomewhere.co.uk visit the website at www.eatsomewhere.co.uk and click the ‘get listed' button.
(1) comScore Networks, September 2006