Infoserve Group PLC
Bringing Business to You
Archived News - May 2007
Infoserve Secures a Multi-Year Deal with Yahoo!
16th May 2007
Infoserve Group PLC has announced the successful completion of an agreement with Yahoo! for a multi-year term to sell sponsored display links on Yahoo! Local's results pages.
Infoserve will become the official Yahoo! Local advertising sales partner for the UK, and will sell businesses guaranteed position sponsored display links on a fixed price/fixed term basis on Yahoo! Local results pages.
When consumers are searching for a local supplier of goods or services via Yahoo! Local, up to four sponsored display listings will be shown on each page, as well as the natural listing results.
Infoserve will give SMEs the chance to purchase these fixed positions at the top and bottom of the page. The featured listings, available from £99 for six months, include a business' address, phone number, logo, and a 40-character tagline highlighting the business' message.
Commenting on this agreement, Steve Barnes, CEO of Infoserve, said, “I am proud that our company has the opportunity to work with Yahoo!, one of the world's leading search engines. Our in-depth knowledge of the SME market will combine perfectly with Yahoo!'s brand strength, credibility and huge visitor numbers.
“This new initiative will give SMEs the ability to advertise their own business on a major search engine. They will know in advance where their business will appear on the page, how long it will be featured in that position, that there will be substantial visitor traffic numbers to the site and, most importantly, that this will be at a fixed cost. We know, through our years of experience of working with SMEs, that this is exactly what they want.”
Jeff Revoy, VP of Search and Social Search at Yahoo! Europe added, “I share Infoserve's enthusiasm about this agreement, which is mutually beneficial for both Yahoo! users and the businesses that advertise with us. Yahoo! Local users will benefit from the most relevant, up to date and useful information in response to their local search queries. In turn, through our partnership with Infoserve, we are confident that Yahoo! Local will provide the perfect platform for businesses to reach customers who are actively looking for the exact product or service they provide.”
Patricia Hursh, one of the pioneers and world experts in electronic marketing and founder of US based SmartSearch Marketing, said, “Local listings on Yahoo! is a unique and valuable product. The flat fee and simplified approach along with direct contact with local businesses are significant differentiators and will go a long way to establishing Yahoo! as the clear leader in local search.”
