Infoserve Group PLC
Bringing Business to You
Archived News - May 2007
Infoserve Secures a Multi-Year Deal with Yahoo!
16th May 2007
Infoserve Group PLC has announced the successful completion of an agreement with Yahoo! for a multi-year term to sell sponsored display links on Yahoo! Local's results pages.
Infoserve will become the official Yahoo! Local advertising sales partner for the UK, and will sell businesses guaranteed position sponsored display links on a fixed price/fixed term basis on Yahoo! Local results pages.
When consumers are searching for a local supplier of goods or services via Yahoo! Local, up to four sponsored display listings will be shown on each page, as well as the natural listing results.
Infoserve will give SMEs the chance to purchase these fixed positions at the top and bottom of the page. The featured listings, available from £99 for six months, include a business' address, phone number, logo, and a 40-character tagline highlighting the business' message.
Commenting on this agreement, Steve Barnes, CEO of Infoserve, said, “I am proud that our company has the opportunity to work with Yahoo!, one of the world's leading search engines. Our in-depth knowledge of the SME market will combine perfectly with Yahoo!'s brand strength, credibility and huge visitor numbers.
“This new initiative will give SMEs the ability to advertise their own business on a major search engine. They will know in advance where their business will appear on the page, how long it will be featured in that position, that there will be substantial visitor traffic numbers to the site and, most importantly, that this will be at a fixed cost. We know, through our years of experience of working with SMEs, that this is exactly what they want.”
Jeff Revoy, VP of Search and Social Search at Yahoo! Europe added, “I share Infoserve's enthusiasm about this agreement, which is mutually beneficial for both Yahoo! users and the businesses that advertise with us. Yahoo! Local users will benefit from the most relevant, up to date and useful information in response to their local search queries. In turn, through our partnership with Infoserve, we are confident that Yahoo! Local will provide the perfect platform for businesses to reach customers who are actively looking for the exact product or service they provide.”
Patricia Hursh, one of the pioneers and world experts in electronic marketing and founder of US based SmartSearch Marketing, said, “Local listings on Yahoo! is a unique and valuable product. The flat fee and simplified approach along with direct contact with local businesses are significant differentiators and will go a long way to establishing Yahoo! as the clear leader in local search.”
Pubs Found With New Websites
9th May 2007
Eaterie and restaurant owners can now link into the re–launched and revamped eatsomewhere.co.uk, one of the most comprehensive eating out directories in the UK.
Some 30,000 restaurants, pubs and cafes are already listed on the site, which is powered by Infoserve.
The site attracted 99,000 hits in February and is fully searchable by location and restaurant type. In addition to a free listing, businesses can pay to enhance their listing and add a spotlight page.
Once an eaterie activates the service they are automatically included on Live Bookings’ network of sites.
Also being relaunched later in 2007 is lookupapub.co.uk which lists contact details for 41,000 pubs.
Further information is available by calling us on 0113 238 6276 or by email at info@infoserve.com.
Restaurants Found With Eatsomewhere.co.uk
2nd May 2007
Eatsomewhere.co.uk has been re–launched and revamped to provide one of the most comprehensive on–line eating out directories in the UK.
Some 30,000 restaurants, cafés and pubs are already listed on the site, which is powered by Infoserve, a specialist in sector specific and local search technology.
Photograph: Bev Freeman product manager of eatsomewhere.co.uk
The site, which attracted 99,000 hits in February this year, is fully searchable by location, and results clearly mark restaurant type. An added feature also provides customers with a fast free way to book online.
All businesses automatically receive a free listing, but can pay to enhance their presence and add a single page website known as a spotlight page.
This provides consumers with detailed information such as opening times, price range and house specialties. It also allows owners to update information themselves to include seasonal menus, details of events and special offers.
Bev Freeman, product manager of eatsomewhere.co.uk said: “The kind of details provided on the spotlight page are exactly what people want to know and will encourage them to click through to a restaurant’s own website. Alternatively, for those establishments who don’t have a site it provides vital web presence and boosts profile.”
The site’s online booking service is provided in conjunction with global online, real-time booking network Live Bookings. Once a restaurant activates the service on eatsomewhere.co.uk, they are also automatically included on Live Bookings’ network of sites including lastminute.com, sugarvine.com, The Daily Telegraph and cityvisitor.co.uk.
Bev said: “Eatsomewhere.co.uk offers a complete online promotional package that will more than pay for itself after a couple of bookings. With the summer tourist season fast approaching it’s a great time for businesses to think about ramping up their web presence and promoting themselves to people keen to find their ideal restaurant before they visit.”
Prices for enhanced listings start from £249 a year, for more information or to sign up to Eatsomewhere.co.uk visit the website at www.eatsomewhere.co.uk and click the ‘get listed’ button.
(1) comScore Networks, September 2006