Infoserve Group PLC
Bringing Business to You
Archived News - May 2008
Infoserve and WMG Form Stategic Partnership
22 May 2008
Aim-listed Infoserve, the online marketing specialist for SMEs, has added search engine optimisation (SEO) to its portfolio of services following a strategic partnership agreement with The Web Marketing Group.
As the official advertising sales partner for Yahoo! Local and only the second company in Europe to be appointed an authorised Google Adwords reseller, Infoserve is already the UK’s leading company helping SMEs get their business featured on the two main search engines, covering 97% of the search market.
Photograph: Helen Blakey of Infoserve and Greg Cooper of The Web Marketing Group
By teaming up with SEO specialist, The Web Marketing Group, it can now also help companies improve their search engine rankings organically.
Commenting on the partnership, Helen Blakey of Infoserve said:
“The most successful companies need to integrate their approach to natural and paid for search marketing to maximise their return on investment.
“Infoserve’s unique relationship with both Google and Yahoo! already allows us to offer the best solution in the UK for paid search. However, we realise the importance of the balance between paid for and organic search results. In order to complete our range of internet marketing products we saw the need for a measurable, proven and straightforward Search Engine Optimisation (SEO) solution.
“We are excited by our new strategic partnership with The Web Marketing Group; together the two companies will be offering completely ethical, open, and transparent SEO solutions that will provide quick and easily measured results that will boost customers' online presence through organic search results.”
“In the past, and sadly still today, some unscrupulous companies charge customers for false promises based on discredited and disreputable techniques, which have no long term benefit for a business's website. Indeed, many of these often destroy websites presence. Infoserve is therefore delighted to find a partner to offer a premium service with total integrity at competitive prices.”
For further information, please contact:
Infoserve Group PLC
Steve Barnes, Chief Executive
Tel: 0870 556 1001
WH Ireland Limited
Richard Lindley
Tel: 0113 394 6628
