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Infoserve launch AdWords Campaign Management
21st October 2008
Infoserve have officially launched their AdWords account management service and are ready to pass on their expertise and up to date knowledge to SMEs. Infoserve aims to build and manage successful AdWords campaigns for businesses by applying Google’s best practices ensuring customers get the best return on investment from their AdWords Campaign.
After signing a deal with the search engine back in February 2008, Infoserve was only the second company in Europe to be appointed an “Authorised Google AdWords Reseller”. Google provides extensive product training to all Resellers and the last six months have seen Account Managers working with the Technical, Development and Product Marketing teams of Google, both in the US and Europe.
Steve Barnes, Chief Executive of Infoserve, explains, “Here at Infoserve, we are in the very privileged position of being able to say we are an Authorised Google AdWords Reseller and we know the best ways to help businesses with their online marketing campaigns. Authorised AdWords Resellers have a distinct advantage over other account handlers because our training with Google means we have real insider knowledge of best practices. We not only have access to Google’s own support, but by having their stamp of approval, businesses can also be reassured they are maximising their chances of a high-performing campaign, and our charges for our services are absolutely transparent.”
AdWords focus on relevant keywords and consist of small text adverts that appear next to search engine results. When people search on Google using one of the identified keywords, ads appear next to the results so that SMEs are able to directly target potential customers.
Google Search was the most popular website in the UK in 2007, averaging 25.1 million British visitors each month, and according to latest figures from the Interactive Advertising Bureau (IAB Europe), online advertising spend across Europe jumped 40% to £8.9bn in 2007.
Steve Barnes continued, “With nearly 9 out of 10 internet users searching for local products and services online, it’s no wonder online advertising has rocketed. AdWords provide a brilliant way for a small business to get real customer leads. You are able to connect with people at exactly the same time they are searching for their product or service and you can also set ads to appear only to people searching in a particular region. No matter what your budget, you can display ads on Google and see a real return on investment.”
Infoserve will not only provide comprehensive advice, but will also create, budget, organise and manage AdWords campaigns on behalf of its customers, saving them time and effort. In addition, Infoserve will also provide a comprehensive monthly analysis of the results.
For further information, please contact:
Peter Downey
Source Marketing Communications
Tel: 0113 380 1644
Email: peter@sourcemc.co.uk
Notes to editors
Latest figures from the Interactive Advertising Bureau (IAB Europe), which show that online advertising spend across Europe jumped 40% to £8.9bn in 2007, can be found here
Further details about 9 out of 10 internet users searching for local products and services online can be found here
