Wednesday, 21 February 2018

Look out into the world, if you can take your eyes from your mobile device for a second, and look around.  Most others have their face buried in their mobile device too.

While it may be a sad indictment of modern life; an affliction of sorts you could argue, it’s a massive marketing opportunity.

Just how golden this opportunity is can be seen by some insights gained from people viewing the 23rd Winter Olympic Games in PyeongChang.

Research shows that 35 per cent of people watching the 2018 Winter Games are doing so online, while fans of the Games spend an average of two hours, 24 minutes on social media a day.

This information comes in a survey of 30,755 Winter Olympic fans which has been conducted by GlobalWebIndex.

YouTube is named the most used platform by viewers of the Games, with 89 per cent of respondents saying they use the video sharing site.  This is followed by Facebook at 83 per cent respondents.

Almost a quarter of those surveyed said they watch a sports video or clip on YouTube every month, compared to 20 per cent watching something sport-related on Facebook Live.

On the flip-side, platforms less associated with live video streaming don’t get as much interest from Winter Olympics’ fans. The study found that Instagram is only visited by 54 per cent of respondents each month, while Twitter just gets attention from 52 per cent.

GlobalWebIndex research also found that 90 per cent of Winter Olympics viewers are using another device while they are watching television, with 13 per cent saying they have commented about a sports event on Facebook monthly, presenting great opportunities for advertisers.

Furthermore, 28 per cent of fans are looking at products when they are second screening, and 50 per cent are talking with friends.

So you need to be mobile-aware.  It’s a priority for any business.  You need a mobile strategy in place to engage with customers.  This means creating a mobile website, and keeping all your social media up-to-date.

Infoserve can help you.  We help thousands of UK businesses get found online; through mobile websites, Pay Per Click advertising, local listings and social media.

Give us a call now on 0800 089 0879.