As a business owner, you may think one social media platform is enough – just pick the best one and concentrate on that, right? Wrong.
Different social media platforms attract very different audiences. You will also find that the same person will use different platforms for in very different ways.
Facebook, for example, allows users to visit your page and catch up on all your latest news, offers, products and so on. Users will see your posts in their feed, but they are also more likely to ‘check-in’ to your page to look at pictures and see what is going on or to find out more about you. Your posts can also be as long as you want so you have a chance to get all the information across in one hit. Facebook users generally are happy to spend a bit of time on the platform.
Facebook also allows customers to leave reviews of your business and these can carry a lot of weight when trying to attract new customers.
Twitter, on the other hand, is much faster. Users generally don’t want to spend a lot of time reading, they just want to scroll through and see what catches their eye. They are, however, likely to share, like and comment on posts if they see something that interests them. You have a character limit on Twitter but it is a good way for businesses to direct people to their website – so posts need to entice readers into wanting to know more.
An overall generalisation would be that Twitter tends to be known as attracting a younger audience than Facebook – so use both to cover all age groups.