Customer Lifecycle Management

Increasing the customer’s lifetime value and brand advocacy depends upon the customer experience, brand desire and value for money offered.

Increasing the profitability and lifetime value of existing customers are key factors to the success of our Partners.

Infoserve works with Partners to understand customer insight and intelligence gained at the point of contact.  This information supports the ongoing development and strategic planning of future campaign activities to reinforce brand, loyalty, and increase customer engagement and lifetime value.

High quality and personalised customer experience do not guarantee incremental value from a customer. It requires all parties to align their strategies, goals and objectives, to ensure the insight and intelligence obtained supports or creates an enhanced contact experience for effective up-selling, cross-selling or alt-selling opportunity.

Customer Lifecycle Management includes:

  • Inbound and Outbound Telephone
  • Up-Selling
  • Cross-Selling
  • Alt-Selling
  • Inbound Sales Through Service
  • Web Chat
  • Order Processing
  • Support and Helpline
  • Customer Insight, Analytics and Profiling
  • Orders and Payment processing
  • Data collection and analytics
  • Out of Hours
  • Overflow Support