Infoserve Group PLC

Infoserve's Account Management team is lead by 6 Account Managers who have met Google's requirements to attain recognition as Qualified Google Advertising Professionals.

Infoserve Limited has been an Authorised Google AdWords Reseller in the UK since January 2008.

FAQs

1. How much will it cost?
2. How many clicks will I get?
3. Why can't I see my ad?
4. How much will I pay for a click?
5. How do I get in the top position?
6. What do I do if I suspect competitors are clicking on my ad to increase my costs?
7. Why do I need to pay for AdWords if my business is already showing naturally in the search results?

 

1. How much will it cost?

AdWords can pay for itself and suits advertisers of all sized budgets. We run campaigns from as little as £15 per month.

You pay a one off set up fee of £250. This covers the cost of setting up your account and creating the right campaign for your business. We will agree a monthly click fund from £15 to suit your budget that is only used when someone clicks on your ad. We charge a small commission that covers total account management with 24 hour campaign monitoring, budget control and a detailed monthly report.

 

2. How many clicks will I get?

It is difficult to predict as every company's campaign is unique. We will provide you with a monthly report so that you can monitor how many clicks you are receiving.

 

3. Why can't I see my ad?

There are several factors that may prevent your ad being displayed:

Each situation will need to be individually investigated to clarify the reason.

 

4. How much will I pay for a click?

The cost per click is determined by your chosen keywords and a number of other factors specified by Google. It is a live bid process so the amount could constantly vary. Our campaign structure ensures that you receive the best value per click. We will never exceed your budget.

 

5. How do I get in the top position?

Ad position is determined in an electronic auction, each time someone searches on a relevant keyword. We cannot guarantee your ad will always appear in the top position but it will predominantly appear on the first page of results. To maximise the success of the campaign we will ensure the most appropriate keywords are used along with effective ad texts.

 

6. What do I do if I suspect competitors are clicking on my ad to increase my costs?

Google has advanced technology to identify and filter invalid clicks. Google takes the problem of invalid clicks extremely seriously and uses detection and filtering software, including advanced monitoring techniques, to identify invalid click activity, as well as employing a team that examines individual instances of invalid clicks.

If you suspect someone has been performing invalid clicks contact us and we will investigate this for you. You will not be charged for invalid clicks.

 

7. Why do I need to pay for AdWords if my business is already showing naturally in the search results?

It is great if you already appear in the search results however there are additional advantages of having a paid listing: