Wednesday, 17 December 2014

Reading through Google’s round-up of the year’s most popular searches can be a good way of focusing your marketing mind for the next 12 months.

Of course, your business is unlikely to be able to take advantage of the most popular searches of 2014 – Robin Williams, the World Cup and Ebola – but it can remind you to think about what criteria you want to be found for.

In order to make the most of the search engines, you really need to get into the minds of your customers and work out exactly what they are likely to type into that magic little rectangular space.

Whilst reflecting on the stories and events of the year, why not take the time to reflect on your year as a business. Could you be doing more online? Is your website getting found by the right people? Are you making the most of social media?

Google says of its year: “The passing of beloved comedian and actor Robin Williams shook the world, bringing many people online to search for more information and to remember—and putting Williams in the #1 spot on our global trends charts. There was even an uptick in searches related to depression tests and mental health in the days following his death.”

Other popular searches included phrases connected to the missing plane MH370. Google added: “As the investigation continued on the ground and online, people stayed hopeful for a happy ending despite the dim odds: searches for “mh370 found” outnumbered searches for “mh370 lost.”

Make sure your business gets searched for in 2015.  Infoserve can help you do this.  Contact us now for more information.

http://googleblog.blogspot.co.uk/2014/12/a-year-in-search-moments-that-defined.html