Statistics on the way we use social media are like gold dust for businesses, providing a fascinating insight into the minds of thousands of potential customers.
The number one question for many businesses is: how do I grab the attention of the public? Looking at the way people interact on social media platforms can provide clues.
For example, Facebook, used by around 27 million Britons every month, reports that an average of one in five minutes spent online is on Facebook. It also reports 30% of its users are over 50, 45% between 25 and 50 and 25% under 25.
Viewing Facebook on mobile phones peaks around midday, while tablets are used mostly at night. A survey of users found 16% had made a purchase through Facebook, 23% tried a new bar and 36% listened to music.
Small and medium sized businesses (SMBs) may be very interested in Twitter statistics. A staggering 73% follow a business because they want updates on future products, while 61% follow because so they can give feedback and ideas. A huge 86% of followers are more likely to use a small or medium sized business (SMB) if it has been recommended by a friend.
According to research by firm Trendstream, Google + usage now accounts for 25% of internet usage worldwide. The popularity of this platform is growing, with a reported 40% of marketers using it and planning to increase their activity in future months.
Our love affair with You Tube continues, and this platform now boasts more than one billion unique visitors every month. Over 6 billion hours of You Tube footage is watched globally every month. The impressive statistics go on and prove this is definitely one platform you can’t afford to ignore.
LinkedIn now has more than 238 million members in over 200 countries and territories, with more than two new members reportedly signing up every second. It is used by individuals and businesses looking to connect on a professional level, with its fastest growing demographic being students and recent college graduates (around 30 million members).