It’s New Year’s resolution time

Wednesday, 8 January 2014

We all know we should be eating less rubbish, going to the gym more, drinking less alcohol etc, but what New Year’s resolutions should we be making in the workplace.

In terms of our marketing goals, there are plenty of predictions out there concerning trends for 2014, but one that sticks out is content, content, content (okay that’s three).

Most online marketing experts agree that businesses will need to fine-tune their content this year to make the most of their social media and online presence.

Content needs to be relevant to what audiences are really searching for online. It won’t just be about keywords, but about what useful and interesting information you are actually providing.

It’s not all about the words though. Visual content is said to be gaining more influence. So making sure your content looks great is going to be important as well.

Mobile phones will also of course be increasingly important in people’s lives in 2014. This means your website and its content need to translate well onto a mobile or tablet screen. Strong use of social media is also another way of reaching your audiences via their mobile devices.

Granted, that’s a lot to think about all in one go, especially when you are going through your paces on the running machine and drinking a smoothie at the same time!

But don’t forget, experts at Infoserve can provide all the help you need to get your online presence in order for 2014.