Social media patterns are paved with gold

Thursday, 24 October 2013

Statistics on the way we use social media are like gold dust for businesses, providing a fascinating insight into the minds of thousands of potential customers.

Social media iamge

The number one question for many businesses is: how do I grab the attention of the public? Looking at the way people interact on social media platforms can provide clues.

For example, Facebook, used by around 27 million Britons every month, reports that an average of one in five minutes spent online is on Facebook. It also reports 30% of its users are over 50, 45% between 25 and 50 and 25% under 25.

Viewing Facebook on mobile phones peaks around midday, while tablets are used mostly at night. A survey of users found 16% had made a purchase through Facebook, 23% tried a new bar and 36% listened to music.

Small and medium sized businesses (SMBs) may be very interested in Twitter statistics. A staggering 73% follow a business because they want updates on future products, while 61% follow because so they can give feedback and ideas. A huge 86% of followers are more likely to use a small or medium sized business (SMB) if it has been recommended by a friend.

According to research by firm Trendstream, Google + usage now accounts for 25% of internet usage worldwide. The popularity of this platform is growing, with a reported 40% of marketers using it and planning to increase their activity in future months.

Our love affair with You Tube continues, and this platform now boasts more than one billion unique visitors every month. Over 6 billion hours of You Tube footage is watched globally every month. The impressive statistics go on and prove this is definitely one platform you can’t afford to ignore.

LinkedIn now has more than 238 million members in over 200 countries and territories, with more than two new members reportedly signing up every second. It is used by individuals and businesses looking to connect on a professional level, with its fastest growing demographic being students and recent college graduates (around 30 million members).

Sources:

http://www.forbes.com/sites/anthonykosner/2013/01/26/watch-out-facebook-with-google-at-2-and-youtube-at-3-google-inc-could-catch-up/

http://visual.ly/facebook-uk-stats-2013

https://blog.twitter.com/topics/research?blog=advertising

http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013

https://www.youtube.com/yt/press/en-GB/statistics.html

http://press.linkedin.com/about

Tricks to turn your social media fans into loyal customers

Wednesday, 16 October 2013

It is one thing to have your business’s social media tools picking up pace and fans and followers along with it, but it’s quite another to turn them into bone fide customers. Social media only really works for firms when they turn interactions in industry, tweeting into trade and engagements into enterprise. But how do you do it?

Co-founder of social media marketing intelligence firm Tailwind, Danny Maloney, offered some tips on just that to Entrepreneur Magazine:

Target

Small-to-medium-sized companies must use a targeted approach instead of the wide scale and far reaching methods of large brands. Time and resources should instead be spent more wisely, chiefly on customers they are likely to get on board. Do this by using tools to monitor phrases and keywords which relate to your business, Maloney advises, and respond to whatever people say accordingly. Good tools to try are Mention and Tagboard.

Listen

Don’t just do it, let them know you’re doing it. Social media is a backwards and forwards medium and firms should feel obliged to engage and be responsive. Maloney says: “If they took the time to share a blog post you wrote or to give you a positive review, be listening for it and thank them.”

A good way of showing your brand cares is to bring advocates on board. Get them to blog or review for you, and in turn they will shout on your behalf.

Offer incentives and rewards

To keep your fans and customers returning, give them something to do so. Discounts and offers go a long way to saying thank you and makes people feel valued, which in turn makes them an even stronger supporter.

High quality content

Use a specific set of subjects to provide interesting content, which will enhance your relationship via social media. Don’t just bombard them with sales talk. Maloney says: “If you’re a consumer-facing company, it’s more important to share something that’s interesting and sharable so your audience will propagate the message.” Don’t forget to tailor your content to specific networking sites and be clever in how you present your content. Keep them coming back for more with the best content and you will see them returning as customers too.

It pays to get the basics right with your online marketing strategy

Tuesday, 1 October 2013

It is important that you invest in online marketing to take your business forward and there are a few good basic practices that you should use to help maximise results. Continue reading “It pays to get the basics right with your online marketing strategy”