If you are a small to medium sized local business (SME), local listing services are one of the best ways to get your brand out there in your community.
As a business, you are most likely to be found by a new customer when they suddenly need the service or product you are offering.
For example, you don’t generally have need of a plumber until something goes wrong in your house. You’re not likely to be looking for a hairdresser unless you lose your hairdresser for any reason or you have moved to the area. So, when these situations arise, what is the first thing you do?
As well as possibly asking family and friends for a recommendation (still one of the best areas of marketing for businesses), you are very likely to search online.
Online local search results such as Google, Bing and Yahoo Local allow you to be found when people really need you.
There are lots of these listing opportunities online so it’s vital you keep ahead of your competition and get your business on them as soon as possible.
Your online listings include opening hours, website links, prices, social media profiles, photos and more, so they are a great way to give potential customers the initial information they need and direct them to you.
Don’t know where to start? Speak to an Infoserve expert today for more advice: 0800 089 0879.
We can help you fix your online presence and help ensure your business is listed on local listings on search, maps, social and sat-nav.
Find out exactly where your business is listed using our online presence checker.