Tuesday, 9 December 2014

There’s a big change on the online horizon, and this one’s really worth knowing about.

If you are involved in any kind of online marketing for your business, you will need to have an understanding of what has been dubbed: The Dot BigBang.

Put simply, this is an explosion of new domains on the internet (the bit after the dot).

In the olden days, it was always .com or .uk. In more recent times, we have also had .org, .net, .gov and so on.

However, over 1,000 new names (known as gTLDs or generic top-level domains) are set to be released over the next three years.

So, what does this mean for your company? Well, there are ways you can benefit. Your brand can buy up relevant names to reinforce your image or presence online. So your brand name would be followed by something like .plumbing or .London.

As well as making your image stronger and easier to remember, this can also help with your search results.

There are pitfalls to look out for, however. Others may register domains in your name – in order to either discredit your brand online or to take advantage of your reputation.

In theory, a competitor or dissatisfied customer could register a domain using your brand name followed by .rubbish, for example. Or, your brand name could be used to sell imitations of your goods, using your brand name followed by .cheap.

This really is just a quick look at what is a complex issue, but demonstrates just how important it is to keep abreast of the constant rule changes online.

For more help and advice with your online presence and branding, speak to an Infoserve expert.