Wednesday, 5 June 2013

You may think that because you have a bricks and mortar business that there is no need to spend money on online marketing.  Well, you are wrong and it could be costing you valuable sales.

It’s important to your business and its future that you do not miss out on new sales and customers by choosing to ignore or avoid online marketing.  You need to be found where your target audience is looking for you, and, evidence shows, a growing number of consumers are looking online before making a purchase decision.  It therefore stands to reason that your business needs to be there in order to be found by them and for them to include your business in any decision making process.

It is shown that 97% of consumers use online media before they make local purchases says a BIA/Kelsey report.  More statistical research from Google Research shows that 9 of 10 online searches resulted in a follow-up action, including calling or visiting the business.  Mobile searches were shown to trigger an additional conversion or action 73% of the time, and 28% of mobile searches resulted in a purchase or a store visit.

The way consumers now search for information about businesses, products and services has changed considerably from the days of traditional media.  Most now use a search engine, online directories or comparison shopping websites.

By embracing online marketing you can make a massive difference to your business and get the edge over your competitors.  It was interesting to read in a recent study that half of small businesses’ online listings are wrong and that 70% of small business owners say they don’t have time to keep online listings updated.  Just by taking the simple step to update and optimise your online listings will give your business the edge on competitors.

You do not have to sell anything online in order to make online marketing important to your business.  It is worth taking a few minutes to fill in the data about your business in any online listings there are for your business: make sure this includes your listing on – a leading UK website for all things local.  This will help make your business more visible online and to consumers looking for the products and services you sell, whether you sell online or not.

It’s worth investing in a website for your business: online local search marketing company Infoserve specialises in websites.  You can choose from a template website or go for a bespoke website option – all available at a very affordable price.

Including contact details and a booking form on your website can help with conversions and allow your potential customers the convenience of being able to communicate with you 24/7.

You should also embrace social media.  This will allow you to stay connected with customers which will aid customer retention.  There is no need to be afraid of social media: it’s a great way to connect with customers and stay in their minds.  You want them to come to you and not a competitor so it’s important you engage with them.  If you want help setting up social media profiles for your business, including Facebook, Twitter, YouTube and Google+, then Infoserve can help you.  Infoserve’s Social Media product allows a company to present a branded, consistent image on all the major social networks.

If you need help with your online marketing get in touch with Infoserve today.  We can help your business get found online: by the people looking for your business, products and services.