No, we’re not talking about whether black is in or out or whether you should be wearing drainpipes or flares, we’re talking about internet trending.

Facebook has now made it easier for you to keep in the know, with its new Trending product.

The Trending list appears on the right hand of your news feed on Facebook and allows you to see what the most popular topics worldwide and within your world at any one time.

Chris Struhar, from Facebook, explains: “The list is personalised, including topics based on things you’re interested in and what is trending across Facebook overall.

“Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.”

This is similar to Trends and hashtags on Twitter. But how is all this useful to your business?

Knowing what makes people tick is a valuable piece of information and can help you make the most of your own internet presence.

You can also cash in (or hashtag in) on popular subjects if they have any relevance to your product or business. For example, as I write, one trend is a news story about an underground station control room being flooded by quick setting concrete. If your business sells building materials, this could be a publicity godsend.

So, keep an eye on those trends as you go about your daily business and take advantage of them whenever you can.

http://newsroom.fb.com/News/782/Finding-Popular-Conversations-on-Facebook