Everyone is always talking about Facebook, Twitter, YouTube and other social media and online sharing platforms. For the uninitiated these marketing tools can seem daunting and impossible to manage, but there are ways that you can harness the power of social media and connect with your current and potential customers in just a few easy steps:

Invest in a comprehensive Social Media Package

Infoserve offers an excellent Social Media Package that can set you up with accounts on Facebook, Twitter, Google+ and YouTube. We can also provide you with tips and advice and help you find followers who will be interested in your services.

Schedule your posts

It can be difficult to find the time to Tweet or add Facebook posts or statuses every hour of every day, so why not take some time to think about information that you can share with your customers and schedule them throughout the day or week. Simple Tweets or posts with facts, offers or company updates will help you engage and connect with your customers.

Add a location in your status update

Let people know where you are based and the areas your company covers so they know whether you are local to them. This could make a big difference to customers looking for businesses such as yours in their local area.

Keep it interesting

Add pictures and posts and make sure that you don’t speak in overcomplicated industry jargon that your customers won’t understand. Think about what you would like to know about from companies you use.

Offer incentives

Got a special offer this week? Let your social media followers know! Everyone loves a bargain and people will be more likely to ‘like’ or re-Tweet your posts if they think they or someone else will benefit from the deal.

If you would like more information about our Social Media Packages, visit the product page on our website.