The new Gov.uk website won the prestigious Design of the Year award 2013 – not for jazzy designs or funky logos, not for anything complicated, but for its sheer simplicity and usability.
You only have five seconds to grab the attention of potential customers when they visit your company’s website, so it’s definitely worth learning some lessons from this new award-winning Government site.
Deyan Sudjic, Director of the Design Museum and one of the award judges, explained what makes Gov.uk so special: “It’s a reflection of the government understanding how to communicate with the country in a way that works, it’s simple, direct, well mannered.
“Gov.uk looks elegant, and subtly British thanks to a revised version of a classic typeface, designed by Margaret Calvert back in the 1960s. It is the Paul Smith of websites. The rest of the world is deeply impressed.”
If someone is visiting your website, chances are they are hoping to find something out about your company – maybe they want to know what products or services are on offer, what your prices are, why they should choose your business, what the company ethos/policy is, how you can be contacted.
These vital pieces of information need to be easy for a web visitor to find. Your site must be easy to navigate, simple to use, straight to the point. These things can make all the difference between whether a customer stays on your site or clicks away, whether they choose your business or find another one.
As the design awards have demonstrated, a good website can make all the difference.
If you want a website creating or help with an existing website, contact Infoserve now. We offer a range of website solutions to meet all requirements and budgets.