Wednesday, 25 January 2017

As a business, do you do your own plumbing and electrics (apart from those of you who are plumbers or electricians of course)? Do you do your own painting and decorating, fix your own company vehicles or clean your windows?

If you were running an advert or having a leaflet printed, would you do all the design and writing yourselves?

I imagine most of you would answer no to these questions – as you simply would not have the time or expertise.

Why, then, do many businesses still try to design their own websites? With so many templates out there, it is easy to fall into the DIY trap.

Many people also think: “In this day and age, I should understand the internet and it’s embarrassing to ask for help.” No, that’s not true.

Having a website is more than about drawing a few neat boxes on a website template and choosing a font that you like. For your website to be effective, and in fact to be seen at all, there’s a lot more to think about.

What information you provide your reader, what your keywords are, how it links up with your social media, what will get you picked up on search engines – these are just some of the areas you need to be aware of.

Sound complicated? Well, it is, especially when the internet is changing and the goalposts are being moved on almost a daily basis. Experts make it their full time job to know about these things and even they (excuse the common phrase) learn something new every day.

So, don’t be afraid to ask an expert for help. It doesn’t have to be expensive, it just means instead of wasting your valuable time trying to do something you don’t understand, you can pay to get it done properly – just like your plumbing.

If you need help, Infoserve has vast experience in creating and managing online marketing campaigns for small to medium-sized businesses across the UK.  We are in a unique position as the only company in the UK to be a Google Premier SME Partner, Bing Ads Partner and Local Yahoo Partner.

We specialise in Pay Per Click advertising, mobile-responsive web design, local listings and social media and can ensure that your business has an effective online presence that delivers sales and return.

To speak to one of our experts call 0800 089 0879 or visit the Infoserve website now to find out more about how we can help you.