Tuesday, 16 June 2015

Twitter has announced a welcome development that should make things a lot easier and more effective for its business users.

The current 140 character limit is being extended for its Direct Messaging section to 10,000 characters. The Direct Messaging tool allows businesses to interact with customers or other businesses privately – without the messages appearing online for anyone else to see.

This feature can be very useful for communication purposes but in the past has been slightly cumbersome due to the length restrictions.

The change is due to come into effect in July. Twitter’s Sachin Agarwal explained: “We’ve done a lot to improve Direct Messages over the past year and have much more exciting work on the horizon.

“You may be wondering what this means for the public side of Twitter. Nothing! Tweets will continue to be the 140 characters they are today.”

You may wonder how this messaging service is different to emailing. In order to contact you via email, your customers/potential customers need to have your email address. However, anyone can send a Direct Message to anyone else on Twitter providing they have not been blocked by the receiver. This opens up a great avenue between businesses and their client base.

As Direct Messaging works more like a chat app, people also feel more relaxed and less formal about using it – creating more of an opportunity to form a relationship between business and customer.

It’s very hard to get across what you want to say in just 140 characters (even for the most concise writer) so this change should encourage more people – businesses and individuals – to take advantage of the messaging facility.