Thursday, 21 November 2013

It seems Black Friday is no longer a shopping extravaganza limited to the US, and UK businesses may be able to take advantage of this traditional Thanksgiving gift to retailers.Black Friday

Americans traditionally go shopping crazy on the day after Thanksgiving, and businesses use sales and deals to cash in on this.

Many companies this side of the pond are starting to join the parade, offering their own Black Friday special offers; these currently include retail giants Asda and Amazon.

Amazon’s managing director, Christopher North, said: “Black Friday has become an integral part of the Christmas calendar for UK shoppers.”

So, what can you do if you want to join in the fun?

According to a Twitter survey, 85% of Twitter users in the US shop on Black Friday and rely on Tweets to help them make their buying choices.

One shopper in the Twitter survey explained: “Twitter is invaluable for planning my strategic attack: for [finding out] about deals, where friends were shopping and whether the lines were too long.”

Other statistics from the survey include:

  • 56% used Twitter to research products
  • 78% said if they saw a Tweet for a sale at a nearby retailer, they’d visit the store on Black Friday

Cyber Monday is also fast becoming part of the holiday shopping spree – this is the online version of Black Friday and allows shoppers to take advantage of the deals without leaving the house.

If Black Friday really is going to take off in the UK, it’s worth getting your online marketing campaign sorted out.