Today website content needs to jump off the page and through the screen to grab readers and potential customers, it can’t just be churned out as average, run-of-the-mill text.
There was a time not so long ago when SEO experts could bring users to a site using any old mix of generic upbeat marketing terms with a few market specific bits of jargon thrown in. Now though search engines are savvy to this low-level user grabbing. Placeholder text can be detected, black hat SEO techniques can be examined and website owners can quickly find themselves blocked sooner than they can say “Google”. Even if sites don’t get blocked, examples with poor, uninteresting content that isn’t regularly updated can find themselves in the doldrums at the bottom of the search engine lists with no hits.
Creating quality content is an art that is too often overlooked by even the best website producers, who are often too worried about hard coding and sales to worry about the actual bits that make up their site. Good content is planned, taking important issues like audience, theme, message and tone into consideration. Content is all too often seen as an afterthought but it is central to running a good site, particularly where marketing is concerned.
It’s not just something for big enterprises to worry about either, it can be the unique selling point that makes a small business. So take some time over it or be careful to choose a site designer or manager who will. It could make the difference.