Tuesday, 29 September 2015

It’s hard to remember a time without Google.

Getting to the top of the Google rankings is the holy grail of the marketing world these days, but there was a time – 17 years ago – when potential customers would use a big yellow book to find the business they were looking for!

Google’s birthday is officially September 27, so happy birthday Google.

To celebrate, we thought we’d take a look at some of the current most popular search trends.

News stories often provoke search trends and this past week has been no exception. Following the story of a young Muslim teenage in Texas whose homemade clock was mistaken for a bomb in his school, Google reported a large number of searches asking related questions such as: What did Ahmed’s clock look like? What was Obama’s response to Ahmed’s clock?

Another news story that sparked searches was wildfires in California. Popular questions included: How do you stop a wildfire? How does a wildfire create its own weather?

You may think this doesn’t help you much as a business hoping to get noticed online, but lessons can be learned from this information. For example, what questions does your online presence answer? What questions would you expect potential customers of yours to be asking? Cater for these queries and you are definitely heading in the right direction.

Now, just for fun, what do you think were popular searches back in 2001? (That’s the earliest data we can find). Google’s history pages tell us they were Harry Potter and Osama Bin Laden.