While UK television and newspapers’ ad revenues declined during the Olympics, Internet ad spend rose for the same period.
Spend on television advertising dropped by £200m during the summer period, which included the London Olympics, but Internet ad spend remained strong: it was up 10.9% year on year, which is in line with Internet advertising spend levels throughout 2012.
For a fuller report on these figures and others in a report published this week by the Advertising Association and the research company Warc, see the Cityvisitor.co.uk blog.
What the report highlights is the continued growth of and move to Internet advertising. For all businesses this means that having an online marketing strategy is critical to the success of your business. If you have a business you must dedicate resource and investment to your online marketing.
The world of online marketing can seem overwhelming, but by doing things right you will see the benefits.
If you lack the time, skills or resource to create and manage an online marketing strategy then perhaps it’s time to get some professional help. Contact leading UK online marketing company Infoserve and we will help and advise you. Infoserve has a portfolio of online marketing products that will make sure you present a consistent branded image, get found online and gain new customers. You can click here to find out more information about Infoserve’s cost-effective online marketing solutions.