You may be familiar with the hummingbird of the tiny winged variety, but how much do you know about Google Hummingbird?
Google Hummingbird is the new search engine algorithm, launched by the company in September to reflect changes in the way consumers search on the internet.
One of the main things Google noticed was that people were increasingly using search engines to ask specific questions, instead of just searching for one word.
Hummingbird aims to provide more accurate results to these more complicated conversational style search requests.
To get the most out of your online marketing, it is important that your content reflects changes in search trends and the way search engines work. Instead of just thinking about keywords, your business needs to really think about what your audience is likely to be searching for, what problem they are trying to solve and what questions they are likely to be asking the search engine.
Tips are already starting to emerge from experts about how to keep up to date with Hummingbird. Ideas include:
- Think carefully about the title of your content – this can be just as important as the article or blog itself.
- Include figures – readers like top 10 lists and things like ’20 ways to …..’
- Use powerful words that will stand out – such as ‘information explosion’ or ‘prices are slashed’
For most businesses, the ever-changing minefield of the internet can be difficult to keep up with. If you are a business that sells bathrooms or an accountancy firm for example, it is unlikely your staff will have the expertise you need in this area. It’s worth considering specialist help from an outside source to ensure your business continues to get the online exposure it needs.