Importance of website links
If you own a shop, you wouldn’t want people just looking at one item and then leaving would you?
You would make sure that different items link to other ones so that people will hopefully leave your store with more than one item.
If people just looked in your shop window and then left without you making a sale, you wouldn’t be best pleased would you?
The same principle can work on your website.
If you just have a homepage and it isn’t easy to gain access to other sections of your website then people will leave it after a few seconds and not actually gain any knowledge of what it is you’re trying to sell or what service you’re offering.
Which isn’t exactly the message you want to convey.
Of course you might have tabs at the top of your homepage which show the different sections of your website.
But you may as well try to make the most of any opportunities you can get to keep people on your website for as long as possible.
One way you can do that is by creating links through the words that are on your homepage as well.
As they say, don’t put all your eggs into one basket.
By creating hyperlinks within text, you have given visitors opportunities to take a look at everything else that you have to offer.
So you may find an opportune paragraph to discuss the great reaction that your business has had from customers. Well don’t just tell them about it – stick a link into the words on your home page and they can see for themselves just how awesome your business is!
The fact that links usually show up in blue text also helps make your homepage stand out more, which will make it easier for people to remember your website.
And for customers to remember your website is surely the reason why you set up a website in the first place isn’t it?