Thursday, 16 May 2013

Online advertising could become even more targeted following the unveiling of the new version of Google Maps.

The new online map design aims to make businesses even easier for potential customers to find, by highlighting different locations depending on the user’s interests and browsing history.

The BBC reported this week how these personalised maps are likely to make advertising on Google Maps a lot more attractive to businesses.

The new map also has new icons, showing the company’s name and a few words from their ad at their location, rather than just a blue pin. These ads will be superimposed over the map. Special offers will also be flagged up with a blue shopping tag icon next to the company’s name.

Google product management director Bernhard Seefeld told the BBC: “Today everyone uses the same map. We wondered, ‘What if we could create a new map for every user in every place, at every time, billions of different maps?'”

This could mean a user’s map showing restaurants that have been recommended by friends on their Google+ page, or the map showing other family attractions to a person searching for a zoo or aquarium. There will also be interactive tours available of famous buildings.

Google says this new version is still in the experimental stages, and the company is still busy monitoring feedback.

A spokeswoman for Google told the BBC: “While we test these ad formats in the new Google Maps, there won’t be any charges for clicks on ads.”