Thursday, 17 November 2016

With Google now ranking mobile content above desktop, there are some key things that you need to do to ensure that your site is being found by the search engine.

If you do not have a mobile site, Google will fall back on your desktop version, but Google has been transitioning to a mobile-first index for quite a while, and in time it looks like mobile is going to become more and more important.

One of the best ways you can make sure your mobile site is ranked well in Google is to make sure the speed of your site isn’t too slow.

Massive file sizes for images slows down the user experience on mobile, so make sure images are optimised to the correct size.

Removing any unneeded code can also help the speed of your site, as can reducing the amount of redirects.

For many people, smartphones are better than the computers they own, so you don’t need to worry about blocking CSS, JavaScript or images as mobile devices can deal with this now.

Research from Google has found that local businesses have a lot to gain from this index. This is because half of people who conducted a local search visited that business within a day.

Therefore, it is critical that you include your location in places such as the meta description, the title tag, the URL and in the actual content on your website. This will help people find your business and hopefully spend money with you.

Thinking about how a user will get around your site with just their finger tapping on a screen rather than a mouse on a computer will also help you work out the design of your site.

Getting rid of pop-ups is important as this isn’t user-friendly, while making sure people can scroll and tap as easily as possible is also really important, as we enter the mobile-first age.