Monday, 18 May 2015

If you want some inspiration for your next online marketing project why not take a look at what’s coming up on the calendar and then start planning ahead.

There is a wealth of weird and wonderful national days which can provide your company with a handle for a social media message which might just capture the imagination of the general public.

Whatever your organisation’s aims, there is almost guaranteed to be a national or global awareness day which is relevant to what you do. Online calendars like this one ( demonstrate the choices out there. So if you want to make a philanthropic difference you could perhaps go for a good cause like World Environment Day (June 5) or you might want to have a bit of fun by opting for a more light-hearted event like Wallace & Gromit’s Wrong Trousers Day (June 27).

Planning ahead is vital as it gives you the chance to identify the real opportunities and work out how far you would like to take them. For example, April Fools’ Day (April 1) is a great chance to join the increasing number of companies having a bit of fun online on that date and if you plan ahead you might just get your campaign noticed ahead than the others.

Of course, social media is a fantastic way of getting your message across without it adding to your costs. But there are ways you can invest further in this kind of campaign if you wish. From videos with the potential to go viral, to online advertising and marketing to media, the opportunities are endless with a bit of forward planning and careful budgeting.

So get your calendar out, get a team of creative people to help discuss and devise an exciting opportunity and get going!