The term social media can be misleading. It’s no longer just a social platform, and many branding experts would even suggest you can’t successfully market your business without it.
Social media platforms such as Facebook, Twitter, Google + and You Tube are widely considered as legitimate and valuable marketing tools that can help you create awareness of your brand.
Looking at some of the official user figures gives you an idea why ‘social’ media has become so important for business.
- 1.09 billion daily active users on average for March 2016
- 989 million mobile daily active users on average for March 2016
- 1.65 billion monthly active users as of March 31, 2016
- 1.51 billion mobile monthly active users as of March 31, 2016
- 310 million monthly active users
- 1 billion unique visits monthly to sites with embedded tweets
Hopefully, you get the idea!
It can be hard to get the image out of your head that social media is just a place where people share selfies of themselves, boast to their friends about what they or their children are up to and gloat when they are on holiday, but that really is just one side of it.
More and more businesses are cashing in on the above figures and reaching their audiences with news of their brand, latest offers and other bits of information about their company, products or services. Those posts are then often shared by readers to more friends etc, expanding the audience even further.
Don’t be fooled into thinking this is just useful for large UK or worldwide companies either – it can be just as useful, if not more, for local brands.