If you’re not mobile, you’re moving down, and that’s official.
From April 21, Google’s search rankings will favour mobile-friendly websites, giving them priority in the mobile search results over those not reaching the criteria.
You can find out if your website is “mobile-friendly” using Google’s quick test: https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly
A Google blog post explains: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”
Previously, the search results had been indicating which sites were mobile friendly using an icon. This latest development takes that a stage further and could mean disappearing off the first one or two results pages for many businesses.
Whilst this may seem harsh, the fact is, most of us now spend more time on our mobile devices than we do on computers.
You probably know yourself from experience, accessing a non-compatible website on your phone can be frustrating and time consuming and in most cases you are likely to just give up and look elsewhere.
To be mobile friendly the text needs to be easily readable, the page needs to fit on the screen width without scrolling and the links need to be easy to use and far enough apart. Other criteria includes avoiding software that does not work on mobile devices.
If you have concerns about your website and want to make it mobile-friendly, contact Infoserve now. We specialise in mobile-friendly websites. Call us now on 0845 36 77 111.