Tuesday, 30 May 2017

Do you remember the days when Facebook was just a social playground – somewhere for friends just to catch up and chat?

Nowadays, of course, it is also a valuable marketing tool for your business. So, how do you take advantage of this?

There are two main aims when using this social media platform for your company. Firstly, to attract more customers to your company website and secondly, to promote your brand and products. Both of these, hopefully, resulting in more business/sales.

The first piece of advice is to think carefully about your images – starting with your profile picture. Using Facebook socially, we often choose funny headshots, cartoon images etc for this, but when using as a business, it is worth thinking a bit more carefully. Your company logo is an obvious choice but other suggestions could be a clear picture of a product or a company van. The important thing to remember is that you are creating an impression with this image.

Write your ‘about’ section carefully and definitely DO NOT leave this blank. This is your chance to shine. It’s free advertising so make the most of it but keep it simple. Enlist the help of a professional writer if necessary, but make it count.

Posting regularly is another good tip. If you don’t engage every day with your audience, they are likely to forget about you. This also includes replying to any posts/questions on your page. Think about the most popular times of day for your audience as well…

These are just the basics and there are many other marketing tools to take advantage of on Facebook once you get going. Remember, you can still have fun on Facebook as a business, but be aware of the impression you are creating.