Consumers all over the world trust online advertising and branded websites more than ever, according to a global survey.
The poll, entitled Trust In Advertising, was carried out by information company Nielsen. Nielsen follows what consumers watch and buy throughout the world and this latest report says public trust in advertising on branded websites has increased by 9% to 69% in 2013.
This means branded websites are the second most trusted format, with word-of-mouth recommendations from friends and family unsurprisingly taking the number one spot as the most influential form of information.
In 2007, branded websites were ranked fourth in the list of the most influential formats for customers, so this medium of getting your message across has really leapt up the scale in terms of its leverage.
Randall Beard of Nielsen says: “Brand marketers should be especially encouraged to find owned advertising among the most trusted marketing formats.
“This form of advertising is trusted by nearly 70% of consumers globally, which emphasises the notion that marketers maintain the ability to control the messages about their brands in a way that consumers consider credible. This perceived credibility is a key component in advertising effectiveness.”
Other statistics in the survey that are also worth noting include: 48% said they trust ads in search engine results, online video ads and ads on social networks and more than four in 10 (42%) trust online banner ads.
Of course, this influence only exists if you have a website that doesn’t let your company down, so it’s worth making sure you are really getting the best out of your online presence.